ABOUT US

 

Founded by Victoria Alexander, Lux Perpetua has established itself as a leading experience design and special events company.

Our name means “perpetual light”, the intention we aim to transpire into every experience. From our Notting Hill, London headquarters our team oversees a global network of destination experts, creative event producers, luxury travel designers, academics, adventure expedition specialists, and artists.


 

OUR VALUES

 

WE EMPATHISE

We listen to every client and learn about their hopes, aspirations, and challenges. We prioritise connecting with them on a deeper, personal level and building relationships that go on long after the experience has ended.

WE CONSERVE

We’re committed to sustainable practices. Not only do we utilise these internally in our own business, but we actively energise and engage our clients on new ideas and actions to better conserve our world.

WE EDUCATE

We ensure that people leave with newfound knowledge that is useful to incorporate into their daily lives. 

We are committed to further our expertise around the world and employ it to equip our clients to make informed decisions on their journeys. And beyond just a lesson, we help connect clients to people we know to create real results.

WE KEEP IT REAL

We live in the real world and are part of the real conversation. That’s where the magic lives too. We go where we know and work with local experts and influencers on the how, why, when, and where. In a world full of superficiality and fake news, we value authenticity above all else.

WE STIMULATE THE MIND

Everything we do is designed to help our clients activate their minds, bodies, and spiritual connections. We reveal what’s possible when they experience events designed with a purpose by integrating mindful practices and conscious living.

WE CREATE THE SETTING

We don’t just take our clients on a journey, we inspire them to explore their inner selves as well. By designing every detail in the decor and the environment, we introduce them to possibility – from finding a new hobby to a new friend to their life’s purpose.

In Marrakech, we find an oasis of calm and #tranquility in their unique #architectural heritage, and #inspiration from their artistic patterns and shapes. At Lux Perpetua, we are proud to partner with some incredibly stylist luxurious hotels around t
We’ve been busy booking villas in Comporta and Portugal for last minute Summer holidays. #Reconnecting with loved ones in the sunshine and sea brings joy we all really need. Our #curated group of premium private #properties, florists, chefs, we
As an unexpected welcome for our guests in Ibiza we colllaborated with the #creative collective Ritual Magic Designers @ritualmagicdesigners- and their world famous dancers and actors often seen at the party @woomoonibiza. As part of their offering t
As the world opens up again, it is time to stretch our legs and #immerse ourselves and explore new #environments, such as here in the Namib desert. As part of this trip to #Namibia, we organised a hike up mountainous sand dunes as a way to see the be